منابع مشابه
Post-Modern Tribes as a Marketing Tool
the contrary, it is a mosaic composed by a plurality of different ideologies. At any rate, at least two major forces are dominating the scene of the change: a strong, diffused commitment toward the re-composition of a fragmented society, and a general collapse of reality, which becomes more and more merely illusion and image. This implies, on one hand, the rise of a new kind of “tribes” or comm...
متن کاملCrisis management.
RATIONALE While experiencing or witnessing highly traumatic events is still uncommon, it is clear that the frequency of such events is growing. Consequently, the risk faced by students, staff and the broader school community are also growing. Such events can impact considerably on the psychological well-being of students, teachers, and families having an adverse influence in areas such as learn...
متن کاملModern finance, methodology and the global crisis
The conceptually unified theoretical core of modern finance, which includes the efficient market hypothesis, the CAPM, the Modigliani-Miller theorem and the Black-Scholes-Merton approach to option pricing, has been instrumental in the growth of the financial services industry, financial innovation, globalisation, and deregulation. The elevation of finance to the stature of a scientific discipli...
متن کاملSCHOOL OF ACCOUNTING, FINANCE AND MANAGEMENT Lacking Capitalism: Desiring marketing in times of capitalist crisis
In this paper we analyze the social and historical construction process of marketing, and how it is inherently linked to the reproduction of capitalism in times of crisis. Based on Foucauldian discourse theory, we critically interrogate marketing’s discursive change from a productionand sales-led to a consumption-led paradigm in the 1960s and 1970s. We use Lacan’s (1977, 1998) theory of individ...
متن کامل[Marketing authorization holder three key managers and crisis management in pharmaceutical companies].
要約:医薬品はリスクとベネフィットのバランスの上 に成り立っており,品質が確保され,有効性と安全性 のバランスを確認した情報が付加されて,はじめて医 療に役立てられる.製薬企業は,品質や安全管理情報 を収集,検討し,その結果に基づき,絶えず品質改善 や安全確保のために必要な措置を講じる必要がある. これらの業務を担う責任者として,企業に設置が義務 づけられているのが総括製造販売責任者,品質保証責 任者および安全管理責任者のいわゆる製造販売業三役 である.わが国の薬事法は,過去の薬害を教訓として 様々な制度が導入されてきたが,製造販売業三役の制 度もその一つで,製品の市場への責任の明確化と製造 販売後の安全対策を充実,強化するとともに,欧米と の国際整合性を図ることを目的に導入された.医薬品 の安全確保をより強化するためには,社内の組織や関 係者の権限と責任の明確化,関係部署間の相互連...
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ژورنال
عنوان ژورنال: Ekonomski izazovi
سال: 2020
ISSN: 2217-8821,2560-4805
DOI: 10.5937/ekoizazov2018110j